/* ==========================================================================
   Factor Digital · sitio web
   Paleta y tipografía según brandbook. Mobile-first.
   ========================================================================== */

:root{
  --ink:#0B0A0D;--panel:#141318;--panel2:#1b1a20;--bone:#F4F2F5;--gray:#8C8A93;
  --coral:#FF5A4A;--deep:#E0432F;--line:#262229;--body:#cfcdd4;
  --ok:#2FBF87;--warn:#F4B63E;
  --sg:'Space Grotesk',sans-serif;--jb:'JetBrains Mono',monospace;--in:'Inter',sans-serif;
  --wrap:1120px;--r:14px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--ink);color:var(--body);font-family:var(--in);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
::selection{background:var(--coral);color:var(--ink)}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.section{padding:84px 0}
.kicker{font-family:var(--jb);font-weight:500;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--coral)}
h1,h2,h3{font-family:var(--sg);font-weight:700;color:var(--bone);letter-spacing:-.5px;line-height:1.08}
h2{font-size:clamp(26px,4vw,38px);margin-top:14px}
.lead{font-size:17px;color:var(--body);max-width:60ch;margin-top:16px}
.accent{color:var(--coral)}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;font-family:var(--sg);font-weight:700;font-size:15px;padding:14px 24px;border-radius:12px;cursor:pointer;border:1px solid transparent;transition:.18s;white-space:nowrap}
.btn-primary{background:var(--coral);color:var(--ink)}
.btn-primary:hover{background:#ff6f61}
.btn-ghost{background:transparent;color:var(--bone);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--coral);color:var(--coral)}
.btn-block{width:100%;justify-content:center}

/* ===== header ===== */
.site-header{position:sticky;top:0;z-index:50;background:rgba(11,10,13,.82);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:66px}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--sg);font-weight:700;font-size:17px;color:var(--bone)}
.brand svg{width:19px;height:20px}
.nav-links{display:flex;align-items:center;gap:28px}
.nav-links a{font-size:14px;color:var(--gray);transition:.15s}
.nav-links a:hover{color:var(--bone)}
.nav-cta{display:flex;align-items:center;gap:12px}
.nav-toggle{display:none;background:none;border:none;cursor:pointer;padding:8px}
.nav-toggle span{display:block;width:22px;height:2px;background:var(--bone);margin:4px 0;transition:.2s}

/* ===== hero ===== */
.hero{position:relative;padding:96px 0 88px;overflow:hidden}
.hero::before{content:"";position:absolute;top:-20%;right:-10%;width:640px;height:640px;background:radial-gradient(closest-side,rgba(255,90,74,.18),transparent 70%);pointer-events:none}
.hero .wrap{position:relative;z-index:1}
.hero h1{font-size:clamp(36px,6.2vw,60px);max-width:16ch}
.hero .lead{font-size:19px;max-width:54ch}
.hero-cta{display:flex;gap:14px;margin-top:32px;flex-wrap:wrap}
.hero-micro{margin-top:22px;font-size:14px;color:var(--gray);max-width:52ch;border-left:2px solid var(--coral);padding-left:14px}

/* ===== problem ===== */
.prob-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:34px}
.prob-card{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:22px}
.prob-card .q{font-family:var(--sg);font-weight:700;font-size:34px;color:var(--coral);line-height:1}
.prob-card p{font-size:14.5px;margin-top:12px;color:var(--body)}

/* ===== method ===== */
.method-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:34px}
.method-card{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:24px}
.method-card .n{font-family:var(--jb);font-weight:500;font-size:14px;color:var(--coral)}
.method-card h3{font-size:19px;margin:10px 0 8px}
.method-card p{font-size:14.5px;color:var(--gray)}

/* ===== plans ===== */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:38px}
.plan{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:26px 24px;display:flex;flex-direction:column}
.plan.featured{border-color:var(--coral);box-shadow:0 0 0 1px var(--coral)}
.plan .tagline{font-family:var(--jb);font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--coral);min-height:14px}
.plan h3{font-size:22px;margin:8px 0 4px}
.plan .obj{font-size:14px;color:var(--gray);margin-bottom:16px}
.plan ul{list-style:none;display:flex;flex-direction:column;gap:10px;margin-bottom:22px;flex:1}
.plan li{position:relative;padding-left:24px;font-size:14px;color:var(--body);line-height:1.4}
.plan li::before{content:"";position:absolute;left:0;top:2px;width:15px;height:15px;border-radius:4px;background:var(--coral)}
.plan li::after{content:"";position:absolute;left:4px;top:6px;width:6px;height:3px;border-left:1.6px solid var(--ink);border-bottom:1.6px solid var(--ink);transform:rotate(-45deg)}
.plan-custom{margin-top:16px;background:var(--panel2);border:1px dashed var(--line);border-radius:var(--r);padding:22px 24px;display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap}
.plan-custom h3{font-size:19px}
.plan-custom p{font-size:14px;color:var(--gray);margin-top:4px}

/* ===== results ===== */
.metrics{display:flex;gap:16px;margin-top:32px;flex-wrap:wrap}
.metric{flex:1;min-width:150px;background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:22px;text-align:center}
.metric .big{font-family:var(--sg);font-weight:700;font-size:38px;color:var(--coral);line-height:1}
.metric .lbl{font-size:13px;color:var(--gray);margin-top:8px}
.cases{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:16px}
.case{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:26px}
.case .rubro{font-family:var(--jb);font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--coral)}
.case h3{font-size:22px;margin:10px 0 12px}
.case .detail{font-size:14.5px;color:var(--body)}
.case .quote{margin-top:18px;border-left:2px solid var(--coral);padding-left:16px;font-size:14.5px;color:var(--bone);font-style:italic}
.case .quote span{display:block;font-style:normal;font-family:var(--jb);font-size:11px;color:var(--gray);margin-top:8px;text-transform:uppercase;letter-spacing:.06em}

/* ===== services ===== */
.serv-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:34px}
.serv{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:24px;display:flex;flex-direction:column}
.serv h3{font-size:18px;margin-bottom:8px}
.serv p{font-size:14px;color:var(--gray);flex:1}
.serv .price{font-family:var(--jb);font-weight:500;font-size:13px;color:var(--coral);margin:12px 0 4px}
.serv .link{margin-top:14px;font-family:var(--sg);font-weight:700;font-size:14px;color:var(--coral);cursor:pointer}
.serv .link:hover{text-decoration:underline}

/* ===== scorecard band ===== */
.score-band{background:linear-gradient(90deg,rgba(255,90,74,.10),rgba(255,90,74,.03));border:1px solid var(--line);border-radius:18px;padding:38px;display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap}
.score-band .txt{max-width:60ch}
.score-band h2{font-size:26px}
.score-band p{font-size:15px;color:var(--body);margin-top:10px}

/* ===== form ===== */
.form-wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:40px;margin-top:34px}
.form-intro h2{font-size:32px}
.form-intro .lead{font-size:16px}
.form-contact{margin-top:22px;display:flex;flex-direction:column;gap:14px}
.form-contact .item{display:flex;gap:12px;align-items:center;font-size:14.5px}
.form-contact .item b{color:var(--bone)}
form{background:var(--panel);border:1px solid var(--line);border-radius:18px;padding:28px}
.field{margin-bottom:16px}
.field label{display:block;font-family:var(--jb);font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--gray);margin-bottom:7px}
.field input,.field select,.field textarea{width:100%;background:var(--ink);border:1px solid var(--line);border-radius:10px;padding:13px 14px;color:var(--bone);font-family:var(--in);font-size:15px}
.field input::placeholder,.field textarea::placeholder{color:#6f6d76}
.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--coral)}
.field input:focus:not(:focus-visible),.field select:focus:not(:focus-visible),.field textarea:focus:not(:focus-visible){outline:none}
.field select{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%238C8A93' stroke-width='1.5' fill='none'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 14px center}
.field textarea{resize:vertical;min-height:90px}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.hp{position:absolute;left:-9999px}
.form-note{font-size:12px;color:var(--gray);margin-top:6px}

/* ===== footer ===== */
.site-footer{border-top:1px solid var(--line);padding:48px 0 40px;margin-top:20px}
.foot-grid{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap}
.foot-brand{max-width:32ch}
.foot-brand p{font-size:14px;color:var(--gray);margin-top:12px}
.foot-col h4{font-family:var(--jb);font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--gray);margin-bottom:14px}
.foot-col a{display:block;font-size:14.5px;color:var(--body);margin-bottom:9px}
.foot-col a:hover{color:var(--coral)}
.foot-bottom{margin-top:38px;padding-top:22px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-family:var(--jb);font-size:11px;color:var(--gray);letter-spacing:.04em}

/* ===== responsive ===== */
@media(max-width:900px){
  .form-wrap{grid-template-columns:1fr;gap:26px}
  .cases{grid-template-columns:1fr}
  .serv-grid{grid-template-columns:1fr 1fr}
  .plans{grid-template-columns:1fr}
}
@media(max-width:720px){
  .section{padding:60px 0}
  .nav-links,.nav-cta .btn-ghost{display:none}
  .nav-toggle{display:block}
  .nav.open .nav-links{display:flex;position:absolute;top:66px;left:0;right:0;flex-direction:column;background:var(--ink);border-bottom:1px solid var(--line);padding:18px 24px;gap:18px}
  .nav.open .nav-links a{color:var(--bone);font-size:16px}
  .prob-grid,.method-grid,.serv-grid{grid-template-columns:1fr}
  .grid-2{grid-template-columns:1fr}
  .metrics{flex-direction:row}
  .metric .big{font-size:28px}
  .score-band{padding:26px}
}
@media(prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto}}

/* ==== mejoras de conversión (batch 2) ==== */

/* hero en dos columnas con prueba visible */
.hero-inner{display:grid;grid-template-columns:1.12fr .88fr;gap:44px;align-items:center}
.hero-proof{display:flex;gap:10px;margin-top:24px;flex-wrap:wrap}
.chip{font-family:var(--jb);font-size:12px;color:var(--bone);background:var(--panel);border:1px solid var(--line);border-radius:20px;padding:7px 13px}
.chip b{color:var(--coral)}
.proof-card{background:var(--panel);border:1px solid var(--line);border-radius:18px;padding:28px;position:relative}
.proof-card::before{content:"";position:absolute;inset:0;border-radius:18px;box-shadow:0 0 0 1px rgba(255,90,74,.18);pointer-events:none}
.proof-card .rubro{font-family:var(--jb);font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--coral)}
.proof-card .big{font-family:var(--sg);font-weight:700;font-size:56px;color:var(--coral);line-height:1;margin:12px 0 4px}
.proof-card .lbl{font-size:14px;color:var(--gray)}
.proof-card .q{margin-top:18px;border-top:1px solid var(--line);padding-top:16px;font-size:14px;color:var(--bone);font-style:italic;line-height:1.5}
.proof-card .q span{display:block;font-style:normal;font-family:var(--jb);font-size:11px;color:var(--gray);margin-top:8px;text-transform:uppercase;letter-spacing:.06em}

/* problema: número en vez de ? */
.prob-card .q{font-size:15px}
.prob-card .qn{font-family:var(--jb);font-weight:500;font-size:13px;color:var(--coral);letter-spacing:.06em}

/* caso con métrica integrada */
.case .metric-big{font-family:var(--sg);font-weight:700;font-size:42px;color:var(--coral);line-height:1;margin:6px 0 2px}
.case .metric-lbl{font-size:13px;color:var(--gray);margin-bottom:14px}

/* sección para quién es */
.icp-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:32px}
.icp-col{background:var(--panel);border:1px solid var(--line);border-radius:var(--r);padding:26px}
.icp-col.yes{border-top:2px solid var(--ok)}
.icp-col.no{border-top:2px solid var(--gray)}
.icp-col h3{font-size:18px;margin-bottom:16px;display:flex;align-items:center;gap:9px}
.icp-col ul{list-style:none;display:flex;flex-direction:column;gap:12px}
.icp-col li{position:relative;padding-left:24px;font-size:14.5px;color:var(--body);line-height:1.4}
.icp-col.yes li::before{content:"✓";position:absolute;left:0;color:var(--ok);font-weight:700}
.icp-col.no li::before{content:"—";position:absolute;left:0;color:var(--gray)}

/* framing del formulario */
.form-filter{font-size:13.5px;color:var(--gray);background:rgba(255,90,74,.06);border-left:2px solid var(--coral);padding:12px 14px;border-radius:0 8px 8px 0;margin-bottom:20px;line-height:1.5}

/* CTA fija en mobile */
.mobile-cta{display:none}
@media(max-width:720px){
  .mobile-cta{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:40;gap:10px;padding:12px 16px calc(12px + env(safe-area-inset-bottom));background:rgba(11,10,13,.92);backdrop-filter:blur(12px);border-top:1px solid var(--line)}
  .mobile-cta .btn{flex:1;justify-content:center;padding:13px}
  body{padding-bottom:74px}
}

/* hero responsive */
@media(max-width:820px){
  .hero-inner{grid-template-columns:1fr;gap:30px}
  .proof-card .big{font-size:46px}
}

/* gracias */
.thanks{min-height:70vh;display:flex;align-items:center;justify-content:center;text-align:center;padding:80px 24px}
.thanks .inner{max-width:44ch}
.thanks .check{width:64px;height:64px;border-radius:50%;background:rgba(47,191,135,.12);border:1px solid rgba(47,191,135,.4);display:flex;align-items:center;justify-content:center;margin:0 auto 24px}
.thanks .check svg{width:30px;height:30px}
.thanks h1{font-size:34px}
.thanks p{margin-top:14px;font-size:16px}
.thanks .btn{margin-top:28px}

/* ==== fundador ==== */
.founder-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:44px;align-items:center;margin-top:34px}
.founder-photo{position:relative;border-radius:18px;overflow:hidden;border:1px solid var(--line)}
.founder-photo img{width:100%;display:block}
.founder-photo::after{content:"";position:absolute;inset:0;box-shadow:inset 0 -80px 90px -40px rgba(11,10,13,.7);pointer-events:none}
.founder-photo .badge{position:absolute;left:16px;bottom:16px;background:rgba(11,10,13,.7);backdrop-filter:blur(8px);border:1px solid var(--line);border-radius:10px;padding:8px 12px;font-family:var(--jb);font-size:11px;color:var(--bone);letter-spacing:.04em}
.founder-body h2{margin-top:12px}
.founder-body .lead{margin-top:16px}
.founder-body p{font-size:15px;color:var(--body);margin-top:14px;max-width:58ch}
.founder-stats{display:flex;gap:14px;margin-top:24px;flex-wrap:wrap}
.founder-stats .st{background:var(--panel);border:1px solid var(--line);border-radius:12px;padding:16px 18px;flex:1;min-width:120px}
.founder-stats .n{font-family:var(--sg);font-weight:700;font-size:26px;color:var(--coral);line-height:1}
.founder-stats .l{font-size:12.5px;color:var(--gray);margin-top:6px;line-height:1.3}
.founder-sign{margin-top:24px;display:flex;align-items:center;gap:12px}
.founder-sign a{font-family:var(--sg);font-weight:700;font-size:14px;color:var(--coral)}
.founder-sign a:hover{text-decoration:underline}
@media(max-width:820px){.founder-grid{grid-template-columns:1fr;gap:26px}.founder-photo{max-width:360px}}

/* ==== formulario rediseñado (CRO) ==== */
.fset{border:none;padding:0;margin:0}
.fset + .fset{border-top:1px solid var(--line);margin-top:20px;padding-top:20px}
.fset-legend{display:flex;align-items:center;gap:10px;margin-bottom:15px}
.fset-badge{font-family:var(--jb);font-weight:500;font-size:11px;color:var(--coral);border:1px solid var(--line);border-radius:6px;padding:3px 8px;letter-spacing:.05em}
.fset-title{font-family:var(--sg);font-weight:700;font-size:15px;color:var(--bone)}
.field label .req{color:var(--coral);margin-left:2px}
.field label .opt{color:var(--gray);font-weight:400;font-family:var(--in);font-size:10.5px;text-transform:none;letter-spacing:0;margin-left:6px}
.field input:valid:not(:placeholder-shown){border-color:#3a3540}
.submit-xl{padding:16px 24px;font-size:16px;margin-top:4px}
.form-trust{display:flex;align-items:center;justify-content:center;gap:7px;margin-top:12px;font-size:12.5px;color:var(--gray)}
.form-trust svg{width:14px;height:14px;flex:none;stroke:var(--coral)}

/* ==== botón de idioma ==== */
.lang-toggle{background:transparent;border:1px solid var(--line);color:var(--bone);font-family:var(--jb);font-size:12px;font-weight:500;letter-spacing:.06em;padding:8px 12px;border-radius:9px;cursor:pointer;transition:.15s}
.lang-toggle:hover{border-color:var(--coral);color:var(--coral)}
@media(max-width:720px){.lang-toggle{margin-right:4px}}

/* ==== accesibilidad y acabado (auditoría) ==== */
/* foco visible y consistente en todo lo interactivo */
a:focus,button:focus,input:focus,select:focus,textarea:focus{
  outline:2px solid #FF5A4A;outline-offset:3px}
a:focus:not(:focus-visible),button:focus:not(:focus-visible),input:focus:not(:focus-visible),select:focus:not(:focus-visible),textarea:focus:not(:focus-visible){outline:none}
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{
  outline:2px solid #FF5A4A;outline-offset:3px}
/* saltar al contenido (lectores de pantalla / teclado) */
.skip-link{position:absolute;left:-9999px;top:0;z-index:100;background:var(--coral);color:var(--ink);
  font-family:var(--sg);font-weight:700;padding:12px 18px;border-radius:0 0 10px 0}
.skip-link:focus{left:0}
/* áreas táctiles cómodas en móvil */
@media(max-width:720px){
  .serv .link{padding:11px 0;display:inline-block}
  .lang-toggle{padding:11px 13px}
  .nav-toggle{padding:11px 8px}
  .foot-col a{padding:11px 0}
  .nav-links a{padding:10px 0;display:inline-block}
}